Who Needs Teeth Whitening? Pretty Much Everyone!
There’s no doubt that a whiter smile is important to every patient who enters your practice. With very few exceptions (namely the individuals who have invested in professional veneers or whose teeth are made of man-made materials), every person who enters your practice should be interested in at least some level of supportive treatment to achieve and maintain whiter teeth.
How do teeth become dingy?
There are a number of ways that most everyone’s teeth become dull and dingy over the years. Consider the growing popularity of every variety of coffee: every person who begins their day with coffee is perpetually causing their teeth to become dingy and stained. The same goes for smoking, as cigarette smoke contains a high amount of tar that clings to your teeth and lungs. Junk food is another cause of dull, dingy teeth. Adding to that fact, teeth become more dull through the natural process of aging, which means that virtually everyone will experience staining and increased dullness over the years.
If it could stain a white blouse, it’s also staining your teeth
Recommending the best treatment for whitening teeth can be a difficult decision, but thankfully, most every current method for teeth whitening is at least generally effective and safe. The most appealing methods in this booming $300M industry are do-it-yourself custom fit whitening trays, coupled with professional strength whitening gel.
A single 5ML syringe of 22% carbamide peroxide gel retails for $20 and can provide a full 7-10 days of whitening treatment. (And providing this gel through your practice can produce a continuing source of easy profits for you.) Coupled with custom-fit whitening trays, the high-strength gel can be used sparingly—patients should apply only enough gel to the tray to cover the front surface of the tooth. For that matter, depending on the number of teeth exposed when an individual smiles, only the front 6-8 teeth, top and bottom, require gel.
Most boil-n-bite home whitening kits produce clunky and cumbersome trays. A small investment in a set of custom-fit trays can make all the difference in comfortable use and will make it much easier to maintain a regular practice of whitening 2-3 times a week.
Smile Simple has offered an easy outsource solution of dentist-quality whitening trays that you can easily offer through any aesthetic or medical practice. In fact, by simply making Smile Simple kits available to your current clients, you could provide a welcome source of additional satisfaction to your clients, and with no additional equipment, staffing or training could add multiple thousands of dollars in additional profit to the practice you already have.
Is whitening for everyone?
With very few exceptions, yes! Strips, whitening trays and whitening toothpastes can all be effective for brightening the appearance of the smile.
For patients who complain of teeth sensitivity, several issues are key: Strong whitening products should be used for the shortest time possible to reduce sensitivity.
Interestingly, more than 50% of the whitening impact occurs within the first 15 minutes of bleaching. An individual with sensitive teeth can make a dramatic impact on the whiteness of teeth by bleaching just 15 minutes a day for an initial period of 7-10 days; and can bleach just once a week or every other week to maintain the improvement.
A good set of whitening trays can help to ensure that the gel is touching only the front surface of the teeth-not the gums. At professional strength, it takes surprisingly little gel to achieve an impressive whitening result.
What about pregnant women? No study has shown any dangers from the carbamide peroxide used for whitening teeth, as long as it is only applied to the teeth for short periods and is not ingested. However, as a maximum precaution, you should advise any client who is or may be expecting to follow the advice of her doctor as to the safety of whitening teeth.
What about dentist-made fillings?
No man made material is affected by teeth whitening bleach. Some clients are concerned that whitening their teeth will cause a situation where the teeth become whiter than the man-made fillings they wear. While aggressive whitening could create an uneven appearance in time, gentle and careful whitening should not create a problem. Furthermore, every person who is conscientious of their appearance will want to pay special attention to the spaces between teeth where darkness most tends to occur.
Portable whitening pens, which deliver whitening gel through a small brush at the end of a lipstick like cylinder can be especially effective for this purpose. The brush applicator makes it easy to apply whitening gel to the vulnerable areas between teeth without over bleaching the front surfaces where man-made fillings may lie.
Professional whitening at a dentist’s office may cost as much as $600—however Smile Simple provides outsourced lab service that can provide the same custom fit kit the dentist would offer for a fraction of even the typical $300-400 price (and can provide a great source of additional margin and profit for you.) By making these high quality products available to your clients, you can help to make high-impact teeth whitening a realistic option for just about anybody.
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Related posts:
- A $300M Industry, and Growing: Let Teeth Whitening Services Make 2010 More Profitable for You
- Is professional teeth whitening for everyone?
- Teeth Whitening Pens
- Teeth Whitening Kits
- New Years Resolution: A whiter smile.
Welcome to Shine: Custom Teeth Whitening Services new site. We’re happy to have worked on it.
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Thanks for reading, Wendell!