Teeth Whitening as a Franchise? Great Service… Bad Plan

Research shows that teeth whitening is one of most popular spa services. It’s an ideal business offering as well in that the need is universal, every form of whitening (other then permanent veneers) requires periodic maintenance, and every aesthetic service is further enhanced by coupling it with a white, brighter smile. Teeth whitening is an $11B industry that accounts for more than $330M in revenue per year. And spas who provide professional strength whitening products and services can easily add thousands of dollars per month in additional revenue to their current practice. With so many pluses, you would think a teeth whitening franchise would be the best investment you could make? Actually, not. At prices ranging from $1,699 to $10,000, spa owners can find a spectrum of franchise offerings promising instant and ongoing revenue from whitening services. Yet the teeth whitening kiosks you see in various malls never seem to last for more than 4-5 months. Point of purchase franchises for teeth whitening “spas within a spa” fare no better. Why this dichotomy? In our opinion, under the right circumstances–clients with healthy mouths and adherence to good dental hygiene, offerings based on standard and proven methods of whitening, and the ability to offer professional strength products at attractive prices–teeth whitening can be one of the most attractive service offerings your practice can provide. You will need good quality, fresh product that your suppliers are willing to stand behind. You will need clear instructions to provide to your clients. You will need as much advice as is needed (including resource information, quick and easy instructional videos and ability to ask any questions you like) from your product supplier. But you don’t need the expense and overhead of a franchise to bear. There is no patented or copyrighted technology necessary to provide optimum whitening to the clients you serve. In fact, the use of laser whitening products–particularly in the hands of non-medical personnel–the use of a laser whitening tool could be downright dangerous. Burns to gums–badly swollen lips–highly sensitive teeth–and disappointing or temporary results are just a few of the things that can go wrong with a franchised whitening “machine.” However, classic fitted whitening trays coupled with fresh, high quality, professional whitening gel is an approach and a set of products that can virtually ensure client satisfaction (and quick and easy profits for you). The quality and fast response of your provider is essential. The overhead and upfront investment of a teeth whitening franchise is not. If you have any qualms about that assertion, a simple Google search should address your concerns. Can you find any practice that is happy it purchased a teeth whitening franchise? You will find ample people who wish they had not (right down to examples of downright misinformation and fraud). However, you will find a number of spas who, by working with reliable and quality providers, have made teeth whitening a highly successful and profitable part of their practice. You should follow their examples. And as you do–we’re here to help support you at Shine.
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Comments

One Response to “Teeth Whitening as a Franchise? Great Service… Bad Plan”

  • Pretty nice post. I just stumbled upon your blog and wanted to say that I have really enjoyed browsing your blog posts. In any case I’ll be subscribing to your feed and I hope you write again soon!

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