Spring is the Perfect Time for a Marketing Promotion
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While most retail businesses rely on year end holiday sales for the bulk of their business, Spring is the ideal time of the year for aesthetic products and services. So how can you take advantage of the Spring season to create a jump in your sales? Here are a few ideas: 1. Offer a free giveaway for clients who schedule services for spring. Perhaps a bookmark, a pen, or a coupon towards future purchases. As a SHINE customer, what about offering your May customers a free teeth whitening pen? These are the perfect low-cost gift that is welcome to everyone – women, men, even teens – and since it’s portable, it’s sure to be kept and carried in a place that will be continually seen. Our wholesale pricing makes it easy to order whitening pens in bulk–and even better, to private label your pens with a logo or message about your firm. One of our great clients recently ordered several hundred whitening pens with a special logo that said “Verite: Making Customers Smile Since 1993.” Imagine customers’ delight in receiving this unique and unusual gift? If your gift is low cost enough, consider spreading the word through social media and viral marketing. Find the local bloggers and deal-finder sites in your region and let them share the news of your Spring promotion for you. Be sure to get the word out on Twitter, Facebook, and customer emails as well. It’s also a chance to remind the clients you haven’t seen for awhile that your services can make great gifts for Mothers Day, Fathers Day, birthdays or grads. 2. How about a contest? Think about the things you could offer in a contest. The contest could involve anything you find meaningful and applicable – even involvement and help for a worthy charitable cause. You could offer your own products and services as prizes, or you could combine your efforts with another business or two to help share the energy around the promotion and to compile enough products and services to create a really meaningful prize. Promote your contest through email, social media, newsletters and maybe even a press release or an ad. 3. The Spring Season brings a renewed interest in exercise and fitness. Is there anything you can offer to help clients in their efforts to lose weight, increase their exercise, or improve their appearance for Spring? Perhaps you can offer nutritional helps, classes, or special products and services to whet the appetite of your clients who are interested in freshening their appearance for Spring. The possibilities are endless. With a little thought, you can probably think of numerous opportunities to revitalize your clients and re-energize your business this Spring.
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Order a trial sample kit.
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