A $300M Industry, and Growing: Let Teeth Whitening Services Make 2010 More Profitable for You (Dentists report that the number of their patients seeking whitening treatment has actually tripled over the past five years.)
If you could make your practice more profitable with the addition of just one service, what would it be?
Why not teeth whitening? According to the American Academy of Cosmetic Dentistry, 99.87% of adults maintain that having a good smile is an asset to having a good social life. 74% believe that a less than perfect smile can actually impede your career. 96% of adults say that a nice smile is essential for making a good impression on the opposite sex.
Is it any wonder that professional teeth bleaching has become a $300 million industry? Dentists report that the number of their patients seeking whitening treatment has actually tripled over the past five years.
Professional teeth whitening—using professional strength bleaching agents in combination with custom-fit whitening trays—is one of the simplest, safest and most profitable procedures you could provide.
The American Dental Association agrees:
“Dentist-prescribed, home-applied bleaching from a reputable manufacturer for short-term treatment duration is safe and recognized as most effective in lightening the color of teeth.”
While a spectrum of laser and light therapies have appeared from a variety of sources, periodic use of professional strength whitening gel continues to reign as the most effective treatment of all. Consider this: even in a practice that offers laser whitening treatments, the dramatic whitening patients experience is extremely short lived. Any variety of light treatment leaves the tooth surface dry and more porous. A laser treatment may appear to produce a dramatic improvement, but once the teeth become re-hydrated, much of the improvement is lost. Even worse, the more porous surface will require more maintenance than before to sustain any portion of the immediate whitening gain.
If you offer laser whitening treatments, it is imperative that you couple them with a high quality home bleaching treatment in order for your clients to remain satisfied with that service.
The even better news: for optimal results, lowest cost and highest profitability, by simply offering an economical option for a high-quality professional-fit home bleaching kit will require no equipment, little to no training, and could make your practice more profitable by the end the of day!
Consider this: The typical cost of a professional home bleaching kit from a dental practice is $300-400. However, Smile Simple provides an easy outsourced lab solution for creating the same level of custom-fit kit—coupled with full 22% carbamide peroxide whitening gel (over the counter whitening strips provide a solution of just 2-4%) for just one-third of the retail cost, while providing an instant new profitability margin for you!
If you offered teeth whitening kits to your existing clients, you could be adding several thousand dollars a month of additional profit to your existing practice with no new equipment, no training, no additional staffing requirements, just by carrying and offering the simple-to-use Smile Simple kits.
Replacement gel is an additional source of instant profits: Each 5ML syringe of 22% carbamide peroxide gel is $20 retail, providing an instant profit margin of more than 60%.
So what are you waiting for? Check out the new Smile Simple kits from MedSpaMD to claim your part of this booming $300M industry in 2010.
Order a trial sample kit.
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